Table of Contents
Journal
The FARMS Review 22/2 (2010)
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To All the World: Reinventing the Church's Media Business
Title
To All the World: Reinventing the Church's Media Business
Publication Type
Journal Article
Year of Publication
2010
Authors
Willes, Mark H. (Primary)
Journal
FARMS Review
Pagination
1-13
Volume
22
Issue
2
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Bibliographic Citation
Willes, Mark H. "To All the World: Reinventing the Church's Media Business" In FARMS Review, Vol. 22.
2010:1-13.
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Abstract
This annual Neal A. Maxwell Lecture was given on 11 March 2010. Willes discusses his work of leading an LDS Church–owned media company as it sought to blend old media with new while reflecting the values of its parent organization and seeking to have a worldwide reach and impact. Innovative steps to avoid gratuitous negative journalism, elevate civic dialogue, and emotionally engage readers and viewers in relevant, compelling issues are highlighted.
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